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Meet Our Event Team

Enjoy Individual Attention & Personalized Service

Plan your events and meetings at the Umstead Hotel and Spa and enjoy the individual attention and personalized service only a five star and five diamond property can provide. Whether you are planning an intimate gathering or a large corporate event, our dedicated and experienced staff works closely with you every step of the way.

Bryn Nicholson headshot

Director of Sales

Bryn Nicholson

Originally from Richmond VA, Bryn came to NC in the fall of 1998 to attend the University of North Carolina at Chapel Hill. After graduating with a B.A. in Communications & Journalism, Bryn spent the next four years in Sales and Marketing for sports radio. Bryn joined the team at The Umstead Hotel and Spa during its preopening phase, and it was there that she began her career in hospitality. For the past fourteen years, Bryn has worked throughout the hotel as Food and Beverage Manager, Senior Conference Services Manager, Senior Group Sales Manager and now as Director of Sales. After obtaining her Graduate Certificate in Hospitality Management from East Carolina University in 2019, Bryn is currently working towards her Masters of Science, Sustainable Tourism & Hospitality also from East Carolina. Bryn is an avid yogi, barre enthusiast and lover of her Rhodesian Ridgeback dogs. She and her husband live in Cary with their three children.

Group Sales Manager

Rachael Sharp

Originally from Madison, Virginia, Rachael graduated from Virginia Tech with a Bachelor of Science in Hospitality and Tourism Management. After graduating she moved to Southern California to work as an Event Coordinator for a non-profit organization. When she returned back to the East Coast she worked in the Luxury Travel industry before joining The Umstead Hotel and Spa as the Group Sales Manager. Rachael enjoys escaping to the beach any chance she can get, spending time with her pup and a glass a wine with friends and family!

Conference Services Manager

Lauren Avery

Prior to her role as Conference Services Manager, Lauren has served as both the Assistant Food & Beverage Manager and Herons AM Manager since joining The Umstead in 2014. Born in Greenville, North Carolina, she graduated from East Carolina University where she obtained her Bachelor of Science degree in Hospitality Management in addition to studying Sustainable Tourism in Quito, Ecuador. With a passion for the industry and bringing her clients vision to life, she also enjoys painting and being outdoors.

Terri Nier headshot

Director of Catering

Terri Nier

As a third generation Raleigh Native, Terri Nier brings more than 20 years of local food and beverage knowledge to her position as Director of Catering. Joining the team in March of 2018, Terri provides a wealth of industry knowledge and hospitality experience, having previously worked at the R. David Thomas Executive Conference Center, 21C Museum Hotel in Durham, NC, the Carolina Inn in Chapel Hill, NC, and most recently as the Private Events Director at the City Club Raleigh. When not working, Nier enjoys spending time with her husband and son, discovering new restaurants, and cheering on the Tar Heels.

Kayla Bower headshot

Social Catering Manager

Kayla Bower

Kayla is a native of North Carolina and a graduate of Appalachian State University. Before joining The Umstead in January of 2018 as a Herons Server, Kayla served as the Director of Catering and Special Events for Linville Ridge Country Club in western NC as well as the Food & Beverage Manager of Chetola Resort in Blowing Rock, NC. She was promoted in July of 2018 to Assistant Bar & Lounge Manager before accepting her position as Social Catering Manager. Her driven approach and a commitment to excellence have earned her great respect among her teammates and fellow colleagues.